To publicise the new Qantas route to Dallas, M&C Saatchi, Sydney shot two of its most famous exports – Larry Hagman and Linda Gray – in Los Angeles for a print and poster campaign.
Creative director and campaign writer Andy Flemming said: “It was one of those ads that seemed so right – yet none of us thought it would ever get made. After all, the two of them hadn’t been seen together for a very long time, and we literally only had a few weeks to pull the whole thing together.”
Credits:
- Executive Creative Director: Ben Welsh
- Writer: Andy Flemming
- Art Director: Graham Johnson
- Art Director: Shane Gibson
- Designer: Shane Kruger
- Photographer: Jamie McFadyen
- Managing Partner: Penny Sarfati
- Account Director: Kristy Acland
