Saatchi shoots JR

To publicise the new Qantas route to Dallas, M&C Saatchi, Sydney shot two of its most famous exports – Larry Hagman and Linda Gray – in Los Angeles for a print and poster campaign.

Creative director and campaign writer Andy Flemming said: “It was one of those ads that seemed so right – yet none of us thought it would ever get made. After all, the two of them hadn’t been seen together for a very long time, and we literally only had a few weeks to pull the whole thing together.”


  • Executive Creative Director: Ben Welsh
  • Writer: Andy Flemming
  • Art Director: Graham Johnson
  • Art Director: Shane Gibson
  • Designer: Shane Kruger
  • Photographer: Jamie McFadyen
  • Managing Partner: Penny Sarfati
  • Account Director: Kristy Acland
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