It is almost a month since the Dallas Reunion, a bad time had by some and a great time by others. Despite the fiasco that took place in the press following the event perhaps we can now reflect on what this means for Dallas as a brand.
Not many shows could create such an event 17 years after it left the small screen. It is hard to imagine the cast of Desperate Housewives or Ugly Betty making their way down a red carpet in the year 2030.
So what now?
TV execs would be crazy not to jump on board the Dallas brand and do something with it.
The audience is there waiting in the wings.
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